When running your business there are clearly many fundamentals that must be taken care of. It’s important that you clearly define what business you are in. Here’s where i’m going to lose people. I know what your all thinking; i’m in the clothing business, i’m in the restaurant business, i’m in the importing business.
That’s where your wrong! Huh?! I’m not? Well yes, clearly you know what business you’re operating whether it’s a clothing store, restaurant or an importing business. But, what is the key element in all businesses that without, there is no way for the business to exist? Customers.
The way i see it is that no one is in the business they mentioned before first. Everyone is in the customer service business first, then, they can say they’re in the business of their choice.
Without clients you don’t exist. No matter what you say, to this day, i’ve never seen a business that didn’t need a client. Whether it’s in retail where it’s obvious that you need clients, to websites where visitors who view and click on ads are the customers to even tech companies being bought out during the conception stages as their product will either be sold to clients later on or used to improve customer experience, everything revolves around customers.
For me, this is where the cliche “customers always come first” is from, although, i don’t agree with that expression completely, a thought you can read about in another post.
What i do believe is make sure that your number 1 priority is focusing on your clients to ensure that they’re happy, talking and interacting. And, just like your girlfriend, wife or significant other always wants, make sure to listen! Listen to your clients and use their input to improve your business. Focusing only on your business will lead you in the wrong directions and away from customers, and that i must say, is bad business.
What have you learned from listening to your clients?
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